Lead generation is getting harder. You're hositng tours and open houses. You're running ads in the paper and the best family publications. You're even renting space on a prmoinent billboard. Still, enrollment is down. You're finding it more and more difficult to find new students to make up for rising atrition.
Something has to change.
This is becoming an increasingly common story. That's why we created this ebook just for education marketers and admissions specialists--you. Learn the latest best-practice hacks and start leveraging the strongest modern marketing tools to generate more leads for your school today.
Generating leads for your recruiting and admissions is more than a goal, it;s a purpose. But attracting new students to your school isn't as easy as it once was. Advertising doesn't work anymore. As a school marketer, your job is to build relationships.
Content creation is foundational to an effective lead generation strategy. But your content is only as valuable as it is engaging to both your audience and the search engines they use. Learn how to choose your content topics strategically, and how to create the kind of blog posts, offers, and social media posts that inspire your audience to reach out to you for more.
Social media marketing is one of the most valuable tools in a marketer's aresenal, but only when it's used correctly. In this ebook, we share some of the easiest and most effective social media manafement strategies we know.