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Written by Whitney Raver
on September 11, 2017

Are you happy with your enrollment numbers?

I ask that question a lot. Sadly, the answer is all to often no. 

Why are so many private schools, colleges, and universities settling for inadequate enrollment numbers? 

"We just don't know what to do!"

Blogging isn't exactly an industry secret. Yet few schools are putting the practice to use and even fewer are doing it effectively. 

 

Keeping a timely, relevant blog is one of the most important steps you can take toward ensuring regular interaction between your staff, families, and students. But why stop there? With the right content, you can not only keep your current audience engaged, you can attract new readers every day, and convince some of them to become students. 

 Here's how. 

Remember, you're not blogging for you. You're not even blogging for your school. An effective blog keeps readers' needs in mind and caters to them constantly. The key to a successful blog is creating content that adds value to your readers' search for answers. 

Blogging is one of the most important steps you can take toward attracting quality prospects for your enrollment funnel, but it's only one. Click here and learn how to attract more website visitors, convert more applicants, and enroll more students with a complete digital marketing strategy. 

 

Click here to read The Digital Marketing Handbook for Schools and Educators

 

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