There was a time when simply being present on social media was enough to set you apart from the crowd. Today however, social media is the crowd, and you must rise above the digital clamor to get noticed.
The Internet has become ground zero for independent schools looking to boost enrollment and increase retention. It’s common knowledge these days that keeping a website and SEO rich blog is the best way to consistently book more tours, leading to more students.
If you keep a personal social media profile, you may fall into the trap of believing social media marketing is an intuitive pastime. The reality is, however, that using social media to attract prospective students to your school requires a remarkably versatile skill set and a commitment to learning and relearning each platform with every new algorithm update.
Content Marketing is nothing new. Actually, it's as old as parchment and ink. Even so, there have certainly been some evolutionary changes in the last decade or so that warrant learning the art from the beginning.
In most cases, your website will be your only shot at making a first impression on your prospective students and families. Viewers believe the quality of your website directly represents the quality of your school.
A messy website goes over with visitors as well as a dirty bathroom. It tells visitors you don't care about your image, or what they think of you.
A well designed website doesn't...
It’s the year 2018. You’ve been trying to boost your enrollment, improve retention, or increase your donor pool for ages. You’ve invested untold sums into marketing – you rent billboards, run expensive call campaigns, and post diligently to your Facebook page. Nothing seems to work.
What are you doing wrong?
Chances are you just need a little more information to get your next marketing...
Traditional marketing methods don't work. And though new strategies yield great results over time, inbound marketing can take a while to build momentum.
So what do you do if you need to boost enrollment for your school right now?
You have to find a solution right in the middle.
Once you've developed a strong digital marketing strategy, pay per click (PPC) advertising can help you grow your...
Keywords: Digital Marketing, School Marketing, Enrollment Growth
The alarm is sounding across the board. Charter schools are fighting tooth and nail for every new student. College enrollment is dropping steadily, and private school enrollment rates have taken a nosedive off the high board. While some schools are thriving despite this painful truth, others are struggling to keep their doors...
Are you happy with your enrollment numbers?
I ask that question a lot. Sadly, the answer is all to often no.
Why are so many private schools, colleges, and universities settling for inadequate enrollment numbers?
"We just don't know what to do!"
Blogging isn't exactly an industry secret. Yet few schools are putting the practice to use and even fewer are doing it effectively.
Blogging is one of the most important components of an effective digital marketing campaign. It's your first line resource for link building, educating and engaging your ideal prospects, and developing your SEO strategy. Your blog is an invaluable tool.